How to Greenlight Yourself on YouTube in 2025!

YouTube strategist Essie (Spotter) breaks down what creators need to focus on if they want to build something that lasts.

The Power of Not Being Picked

Use every closed door as proof you're building your own.

How to Get Seen, Funded, and Paid on LinkedIn

Underrecognized Doesn’t Mean Underqualified

A mid-year reminder that you’re not behind and your work still matters

Your Audience Is the Studio Now

The fandom-first strategy that powers every revival, franchise, and creative breakthrough.

Figuring It Out Is Still Progress

The in-between is uncomfortable, but it’s part of the work too.

How to Build an Audience That Stays

A practical guide to building community around your content

Build Your Own Studio. Greenlight Yourself.

3 strategic moves to make now, plus the mindset shift that separates creators from studios

The New Hollywood Doesn’t Wait for Permission

It starts with creators who own the work, the audience, and the outcome.

When Life Knocks You Down, Greenlight Yourself Anyway

Why Your Freedom Isn’t Just for You—It’s the Permission Slip for Someone Else

Hollywood’s Marketing Strategy Is Failing Original Movies — Don’t Let It Fail Your Work Too

The rollout strategy Hollywood never built and creators can use to win.

The Coogler Effect: How to Build a Belief-Driven Brand