Figuring It Out Is Still Progress

Hey, it’s Jerrica.

Things feel quiet right now.
Hollywood feels paused. Pitches are stalling, layoffs keep happening, the rules keep changing.

If you’ve been feeling off, trust me, you’re not the only one.
That spark you were riding might feel dimmer. And when you’re used to creating and moving nonstop, this kind of stillness can feel like a shock to the system.

But stillness isn’t failure.
It’s space.
A chance to regroup, refocus, and get real about what you’re building.

The industry is shifting.
And the truth is, waiting for a greenlight is no longer the move.
You have to create your own momentum.

So here’s what to do now.
Not push harder. Just shift with more intention.

Want guidance from someone who’s built audience strategies for Netflix, Lionsgate, and more? I help creatives like you build momentum around your own work.

Here’s whats inside this issue:

• Why good work alone is not enough to build an audience in 2025

• The 5-part Greenlight Audience Framework for creatives who want real support, not just views

• Simple, actionable steps you can take this week to turn passive followers into an invested community

HOW TO BUILD IN A MOMENT OF CHANGE

This isn’t about hustle. It’s about intention.
Here’s what to focus on now:

1. Reconnect to your “why”

Strip everything back.
What story are you dying to tell?
What kind of career are you trying to build?
Not the one you should have but the one you want.

2. Make your process your platform

In an era where everyone is looking for what’s next,
take people inside your process.

Not to perform. To connect.

Talk about the pivot.
Share what you’re figuring out.
Let people follow the making and not just the made.

3. Create in conversation

Don’t build in a vacuum.
Ask your audience questions. Test ideas out loud.
If you're unsure what to share…share that.

This era favors creators who invite people in.

4. Stack small wins

You don’t need a master plan. You need motion.
Post one scene. Shoot one video. Start one newsletter.
Consistency beats clarity every time.

5. Start your own rollout early

Even if you’re still writing.
Even if you haven’t filmed a frame.
Even if it’s “just an idea.”

The moment you believe in it…start building around it.

This is a quiet season. But that doesn’t mean it’s a passive one.
Hollywood is shifting. Let it.
In the meantime, keep building your foundation.

Stillness doesn’t mean nothing is happening.
It just means you get to decide what happens next.

Here’s to the creators reshaping the future, slowly, quietly, and with intention.

Hit reply and let me know what you’re building.
I’m right here with you.

—Jerrica