Hey, it’s Jerrica.

This week I’ve been thinking about Dhar Mann’s airplane set.
About Alan Chikin Chow’s Disney-level studio.
About MrBeast turning audience into a billion-dollar empire.

They didn’t wait for Hollywood.
They built their own.

But they didn’t start with money.
They started with strategy and an audience that cared.

Everything I can show you how to do in my next bootcamp but until then..

If you're serious about building a studio of your own, this issue is your blueprint:

• 3 strategic moves every creator should make before they build

• Why audience power is your greatest asset

• What traditional media still doesn’t get and how to use it to your advantage

If you're ready to greenlight yourself, I'm building a Bootcamp to help.

THE MAIN ATTRACTION

So you want to build a studio?
Start by thinking like one.

Before the big team. Before the soundstage. Before the set build.
There are three moves every creator should make now to get there faster and smarter.

Because what you are building is not just content.
It is a company. And the sooner you treat it that way, the sooner people will too.

Let’s break it down.

1. Monetize from day 30, not just day 3000

If the plan is to rely on YouTube AdSense or brand deals in five years, great.
But what about month one? You can’t build long term without short-term fuel.

→ What can you sell in the meantime?
Workshops. Creative templates. A behind-the-scenes vault.
Don’t wait to get paid for your IP. Get paid for your insight.

Ask: What can I charge for that still brings my audience closer to my world?

2. Own the relationship, not just the reach

Social platforms help you grow. But they don’t help you own.
The algorithm is the middleman. And studios don’t leave distribution to chance.

→ Build a discovery or nurturing engine that you control.
Start a newsletter. Launch a Patreon. Create a weekly drop.
This is how you turn one-time viewers into lifelong believers.

Ask: Where will my audience hear from me if every platform shuts down tomorrow?

3. Shift from overlooked Hollywood Creative to Creative and Studio Head

This is not a content hustle. It is an audience-powered business.

You’re a studio Head now!
When you create like a founder, you think in systems, not just posts.

→ Treat your next project like an MVP. Test, release, learn.
Build in public. Share the strategy. Name the mission.
And remember: the content is the product.

Ask: If this was a studio, would I be proud to say I built it?

This is not about waiting until you have 1 million followers.
It’s about having a clear plan for the 100 you’ve got now.

Start with the mindset.
Stack the moves.
And greenlight yourself.

That’s exactly what we focus on inside the Bootcamp I’m building an audience-first bootcamp for creatives ready to build their own studio just like me!

Get on the waitlist here. 

THE GREENLIGHT ADVANTAGE

If there’s one thing traditional media keeps underestimating, it’s this:

Audience is leverage.
Not followers. Not views.
Real audience. The kind that listens, responds, shows up, and shares.

Hollywood has always relied on gatekeepers to filter talent.
But creators are bypassing the filter and building their own gates.

Why Audience Power Is Your Greatest Asset

A studio without an audience is a money pit.
A creator with an audience is a business.

Because the audience doesn’t just watch the work.
They fund it. Spread it. Shape it.

→ Your audience is your:

• Focus group

• Distribution pipeline

• Investor base

• Cultural antenna

This is how Dhar Mann scaled. How MrBeast raised billions.
And how you can greenlight a studio with nothing but a phone and a plan.

Audience is not a vanity metric. It is venture capital.

What Traditional Media Still Doesn’t Get

Old media thinks content is king.
But in the new era, context is queen.

What they miss:

• They see audience as passive. You know they’re active.

• They release content. You build worlds.

• They program for quarters. You create for communities.

→ They still think distribution is controlled by networks.
You know it lives on platforms. Pages. Inboxes. DMs.

That misunderstanding is your greatest advantage.

You are not just making content.
You are building cultural IP, powered by people who care.

You don’t need a greenlight from them.
You already have it.

Curious how we can work together? Apply for 1:1 coaching here.

THAT’S A WRAP

With 12+ years in entertainment, I’ve co-written for TV, developed with Hello Sunshine, and led audience growth at Netflix. I help creatives turn big visions—like getting their own comedy special on Netflix or their own TV show about their life—into brand strategies, content plans, and monetization blueprints.

WHEN YOU'RE READY, HERE'S HOW I CAN HELP

Personalized Strategy Playbooks for Audience Growth

Invest in your career with a tailored strategy playbook, designed to build your audience and elevate your brand.

Includes:

• 90-Minute Deep Dive

• Personal Brand Positioning (So you can be seen the way you want to be to get to your big goal)

• Custom Platform & Content Strategy

• Audience Growth & Monetization Roadmap

• Content Feedback

• 30-90 Day WhatsApp Support

• 4-Week Delivery

• And more…

CHOOSE YOUR PLAYBOOK

• Laugh Strategy (Comedians): Launch your comedy career. Build a loyal audience, sell out shows, and create a lasting legacy. (For all levels.)

• Spotlight Strategy (Entertainers): Elevate your visibility. Attract career-changing opportunities and build your spotlight. (For professional & emerging talent.)

• Storyteller Strategy (Filmmakers/Storytellers): Empower your vision. Connect with your ideal audience and create buzz around your work. (For visionary creators.)

Ready for a personalized strategy?

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