Hey, it’s Jerrica.

You have an idea.
You make the movie.
And then comes the question. Who is actually going to see it?

It becomes a cycle.
Make.
Share, maybe.
Make again.
Repeat.
But the audience never fully shows up.

In 2025, making good work is not enough.
You cannot just create and hope people find it.
You have to build a world around it.

Creatives who understand how to build community will create movements.
Not just views, but real support.
People who feel seen, heard, and entertained.
People who will pay to be part of what you are building.

Here’s whats inside this issue:

• Why good work alone is not enough to build an audience in 2025

• The 5-part Greenlight Audience Framework for creatives who want real support, not just views

• Simple, actionable steps you can take this week to turn passive followers into an invested community

If you're ready to greenlight yourself, I'm building a Bootcamp to help.

THE MAIN ATTRACTION

For most of us, building a real audience is the difference between staying in a nine-to-five or living your dream full time.
If that sounds like you, it's time to make a shift.

Audience growth is not about going viral.
It is about building real relationships around your content.
Your content is your brand.

Posting consistently is just the start.
Most people skip the foundation. That ends here.

If you want an audience, and I know you do, you have to put in the time and energy to build it. Here is what that looks like:

• Keep posting before, during, and after your project drops. The content around the content matters.

• Show up in your comments. Respond, engage, connect.

• Ask questions. Care about your audience’s work the way you want them to care about yours.

• And if the hate comes and it will respond to your supporters ten times more than your critics. Never give more power to your haters than your community.

This is what audience building looks like in practice.
Not just strategy. Commitment.

The Greenlight Audience Framework

How to build an audience that shows up, sticks around, and supports your work.

• Positioning
  What are you known for?

  • Action: Write a one-line statement that defines your creative lane. If someone found you today, what would they remember you for?

• Point of View
  What do you believe that others are afraid to say?

  • Action: Share a short post or video this week with your honest take on something in your niche. Let people feel your perspective.

• Proof of Work
  People trust what they can see.

  • Action: Share a behind-the-scenes moment, a rough cut, a draft, or a key lesson from your process.

• Participation
  Are you building with your audience or performing at them?

  • Action: Ask your audience a question. Let them shape a creative decision. Include them before the final product.

• Path to Belong
  People want to be part of something bigger.

  • Action: Create a series, phrase, or visual identity that invites people into your world. Give them a reason to stay connected.

This is how you stop chasing trends and start building something that lasts.

This is how you greenlight yourself.

Want guidance from someone who used to build audience for Netflix, Lionsgate, and more? I help creatives like you build audiences around your own work.

Join the waitlist for the Greenlight Yourself Bootcamp. Get on it here. 

THAT’S A WRAP

With 12+ years in entertainment, I’ve co-written for TV, developed with Hello Sunshine, and led audience growth at Netflix. I help creatives turn big visions like getting their own comedy special on Netflix or their own TV show about their life into brand strategies, content plans, and monetization blueprints.

WHEN YOU'RE READY, HERE'S HOW I CAN HELP

Book 1-1 Call with me

Whether you’re building your audience, getting ready to launch your next project, or looking to monetize your creative work, I’ll help you map out a clear and actionable path forward.

Book your session → HERE

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